For one spectacular week every year the coffee industry and its customers come together to celebrate all things coffee while raising funds to give back to the people who grow it.

During the week thousands of participating coffee shops, retailers and foodservice outlets fundraise for Project Waterfall – a charitable initiative bringing clean water, sanitation and education to coffee-growing communities across the world. Every penny raised goes to charity Project Waterfall, working to end the water crisis in coffee-growing communities across the world.

Now in our second decade we want to grow awareness of the campaign further so we can raise more funds for such deserving communities… let’s drink coffee, have fun and change lives.